Assume the role of a business manager in a fictitious American company whose task is to assess the feasibility and potential

Write a 3-part, 750–1500-word in-depth analysis in which you assess the
feasibility and profitability of launching a product in a foreign
country. Assume the role of a business manager in a fictitious American
company whose task is to assess the feasibility and potential
profitability of launching the company’s product outside the United
States. Company management has already approved your opportunity
proposal and has authorized you to proceed with your market expansion
investigation.

To begin, select a product and country from the Products and
Countries Lists linked in the Resources under the Required Resources
heading. Use the selected product and county to complete the following
three parts.

Part 1: Country Analysis

Examine the following characteristics of the country you selected:

• Country background and history.
• Location and geography.
• Inhabitants, lifestyle, culture, and customs.
• Communication and language.
• Economy and currency.
• Legal environment.
• Government.

Identify the issues you will need to consider to determine the
feasibility of a successful product launch and address the following:

• What are social, political, and legal structures and hierarchies
  of the selected country that are relevant to market expansion? How do
  they compare to those of the United States?
• What are the cross-cultural communication issues that could result
  from differences in the social, political, and legal structures and
  hierarchies between the foreign country and the United States?

Support your analysis with references from the Capella University Library, globalEDGE, or other Internet sources.

Part 2: Competitive Product Analysis

Assess the desirability of expanding your company’s product market
into the country you have selected in consideration of companies that
may already be doing business there. Identify 2–3 competitors and assess
their present market situations. Compare your company’s offerings to
those of your competitors, and address the following questions:

• Would your company be the first in the region? Is the market saturated with competitors?
• If there are existing competitors, is there evidence that suggests that they have, or have not, been successful?
• What price might consumers pay? Can you establish the sales potential?
• Based on your market assessment, what are the potential barriers
  to market entry? Do any of these barriers present significant risks to
  market expansion?

Support your analysis with references from the Capella University Library, globalEDGE, or other Internet sources.

Part 3: Company Analysis

When it considers pursuing foreign markets, a company must analyze
its ability to establish and maintain its business abroad. Extend your
market expansion feasibility investigation by addressing the following
questions:

• What are the key production considerations for conducting operations abroad? Where would manufacturing operations take place?
• What are the key fiscal considerations, such as the foreign
  exchange market and the international monetary system? How will you
  determine whether or not this market expansion is a profitable venture?
• How would you manage this venture? What management structure would
  you recommend? What are the elements of the internal workings of the
  company that you must consider carefully before making your final
  recommendation to the board of directors?
• What political and legal rules and regulations must be followed to
  sell the product abroad? Are there forms to file? How will existing
  social and cultural structures and hierarchies affect business
  operations and company management structure?
• What is your strategy for launching and promoting the product?
  What are the risks and opportunities associated with market expansion?
• What is your current assessment of the feasibility of market
  expansion, based on your overall analysis? Is it still feasible to
  launch your product in this country?

Support your analysis with references from the Capella University Library, globalEDGE, or other Internet sources.

Additional Requirements

Use the following guidelines when writing your analysis:

• Length: 750–1500 words.
• Writing: Your analysis should be free of grammar and spelling errors, demonstrating strong written communication skills.
• Format and References: Use proper APA-formatted references and in-text citations when identifying your sources.

https://screenshots.firefox.com/YspvY8TUauPKFYe5/c…