Discussion Board 2 Considering International Marketing

Expanding Globally

Select a global company of your choice to develop an international marketing plan, and decide on one new product and a country for global expansion. You will be working on developing the plan throughout the course. You can choose a global company from this Web site: http://money.cnn.com/magazines/fortune/global500/2010/

Primary Task Response: Within the Discussion Board area, write 400–500 words that respond to the following questions with your thoughts, ideas, and comments. This will be the foundation for future discussions by your classmates. Be substantive and clear, and use examples to reinforce your ideas:

After selecting your global company and one of its products for international expansion, discuss the country and why it fits your company’s brand. In your discussion, include the following:

  • Give a brief overview of the company and the product you have chosen.
  • Discuss the country you choose and how it fits your company’s brand.
  • How did ethnocentricity influence or not influence your decision?
  • Cultural and language implications need to be addressed in your decision.
  • Discuss market acceptance of the product based on the country’s economic development.

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