MM Discussion 5

Marketing Debate: Is the Right Price a Fair Price?

Prices are often set to satisfy demand or to reflect the premium that consumers are willing to pay for a product or service. Some critics shudder, however, at the thought of $2 bottles of water, $150 running shoes, and $500 concert tickets.

Take a position: Prices should reflect the value consumers are willing to pay versus prices should reflect only the cost of making a product or delivering a service.

Instructions:

Information clearly relates to the main topic. Contributions are thoughtful and relevant to the discussion. Student includes examples and suggests external sources (links) to enrich the discussion. The quantity of information provided in the posting is appropriate to state the student’s opinion. Professional vocabulary and writing style are used consistently throughout the discussion.

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