Tesla Case

Should fully understand the case. (Case is provided in the attachment) After understanding the case, please answer following questions. Make sure each answer should be detailed and precisely.

1. Given the importance of economies of scale in the auto manufacturing and technology industries, what is your long term forecast for Tesla?

2. What is the value proposition for Tesla? Is it a car company or a technology company? Explain why.

3. Document the value chain for Tesla. How does the company differentiate itself through its sourcing, manufacturing and delivery process?

4. What can you glean from the financials of Tesla? Is the company in a strong or weak position?

5. What are your recommendations for Tesla going forward? How should the company stabilize its business and guarantee its long-term growth?

Case Parameters

  • Be sure to read the case completely
  • 3 pages
  • 12 pt. font, 1-inch margin, double spaced
  • No outside references needed for the case
  • Only use information on the company from what is presented in the case
  • Be sure to use concepts from the textbook (Textbook name: MKTG)

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