PSY3738CBE Rasmussen College Social Media Theory and Schema Paper



Evaluate psychological theories and their insights into the widely
varying opinions and attitudes that are expressed through social media.


We have been looking at different psychological theories and the way
we can use them to better examine social media. For this assignment, you
should choose yourself or another person (such as a celebrity or a
politician). Spend some time looking through your/their social media
accounts: Facebook, Twitter, Instagram, Pinterest, etc. Then write your
analysis, being sure to cover these points:

  • A good introduction including who your subject is and a good overview of them and their social media use
  • Examples and discussion of schema/script theory in your subject
  • Examples and discussion of cultivation theory in your subject
  • Examples and discussion of agenda-setting theory in your subject
  • Examples and discussion of social learning in your subject
  • Examples and discussion of uses and gratifications theory in your subject
  • Conclusions

APA formatting required.

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