Management Essay

Please read the attached article and answer the following questions. Might use your own knowledge to answer the questions related to the article, but mainly should be article related answer:

Every Manager can be an Innovator” by Noah P. Barsky, CMA, CPA, and Anthony H. Catanach Jr., CMA, CPA, Strategic Finance (August 2011) pp. 22-29

The article provides a comprehensive discussion of how companies can use the value chain as a tool to help guide their efforts to provide on-going innovation in their companies.

Questions:

• Explain briefly the difference between disruptive and sustaining innovation.
• What are the five activities in the value chain depicted in the article?
• What is the role of strategy in looking for innovation at each of the activities in the value chain?
• Explain an example of an opportunity for innovation in market analysis.
• Explain an example of an opportunity for innovation in product development and design.
• Explain an example of an opportunity for innovation in sales and marketing.
• Explain an example of an opportunity for innovation in procurement, production, and distribution.
• Explain an example of an opportunity for innovation in after-sale customer service.